Trademarks distinguish the goods or services of one business from another and can take many forms, for example words, slogans, logos, shapes, colours and sounds.
If you are a small or new business, then any unique ideas that you possess directly impact and decide your future in the market. If such ideas are infringed or stolen early on, then loss of market share due to such infringement can have dire consequences. Not just small businesses, but even well-established businesses need to make sure that their intellectual property is well protected and up to date, to avoid heavy lawsuits or penalties.
